Privacy Policy

‍

March 6, 2026

Active Eyecare of Surprise values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with us, including through our SMS messaging services.

1. Information We Collect

We collect personal information to provide and improve our services, including:

Contact Information: Name, phone number, email address, and mailing address.
Medical Information: Health history, insurance details, and treatment records.
Usage Data: When you interact with our website, SMS services, or other communication platforms, we may collect data such as your IP address and device information.

2. How We Use Your Information

We use your information for the following purposes:

Scheduling and managing appointments.
Communicating important updates, including SMS reminders and follow-ups.
Responding to inquiries and providing customer support.
Complying with legal or regulatory requirements.
Internal analytics to improve our services.

3. SMS Messaging Privacy

When you opt in to receive SMS messages from Active Eyecare of Surprise, we collect your mobile number to provide you with:

Appointment reminders and confirmations.
Follow-up treatment instructions.
Updates on practice operations or promotions.
Notifications related to billing and insurance.

No Third-Party Marketing: Your mobile opt-in information will never be shared with third parties for marketing purposes. We only use your mobile number to communicate directly with you about your care and our services.

4. Sharing Your Information

We may share your information only in the following circumstances:

With Service Providers: Trusted third parties who assist us in delivering our services (e.g., appointment scheduling platforms, payment processors). These providers are contractually obligated to protect your information and may only use it for the agreed-upon purposes.
Legal Compliance: When required by law, such as in response to subpoenas, court orders, or other legal processes.
Business Transactions: In the event of a merger, acquisition, or sale of our practice, your information may be transferred as part of the transaction.
SMS opt-in consent or phone numbers for SMS purposes will NOT be shared with third parties and affiliates for marketing purposes.

5. Your Rights and Choices

You have the following rights regarding your personal information:

Access and Update: You may request access to or correction of your personal information by contacting us.
Opt-Out of SMS Messaging: To stop receiving SMS messages, reply "STOP" to any text.
Data Deletion: You may request that we delete your personal information, subject to legal and operational requirements.

6. Data Security

We take reasonable steps to protect your information against unauthorized access, loss, or misuse. These include secure servers, encrypted communications, and strict access controls.

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on our website, and significant changes will be communicated via email or SMS when appropriate. Continued use of our services after updates indicates your acceptance of the revised policy.

8. Contact Us

For questions or concerns about these Terms of Service, please contact us.

By using Active Eyecare of Surprise services, you agree to the terms outlined in this Privacy Policy.